Mumbai: Homegrown fit-tech company OneFitPlus, which deals in connected fitness equipment like treadmills, indoor bikes and bicycles, has signed actors Kiara Advani and Sidharth Malhotra as brand ambassadors in its first celebrity engagement.
The Bollywood actor duo will be seen promoting OneFitPlus personal fitness programs and the entire lineup of exercise machines across digital platforms.
The new partnership adds to the brand’s vision of removing the effort from exercise and helping people in achieving their fitness goals in a fun, easy and accessible manner, said the company in a statement.
OneFitPlus founder & CEO Mohit Mathur shared, “At OneFitPlus, we’re committed to our message of 'Make Fitness Fun'. Exercise should be enjoyed so it becomes sustainable. Sidharth and Kiara have displayed remarkable persistence, discipline, and grit in their fitness journeys much like their professional trajectories. They put in the time that is needed to be at their peak, physically and mentally. We share the same values and see a long and fulfilling partnership taking shape with both Kiara and Sid - helping and training India to get fit.”
Kiara Advani said, “For me, Fitness is not just about looking good on the outside, it’s about how I feel from within. The pandemic has kept us all at home for over a year and to have a fitness friend at home in OneFitPlus had me excited. Given our hectic schedules, to have the choice of working out whenever you want and convert it into a game to make it more engaging was all it took for me to associate with One Fit Plus.”
Sidharth Malhotra said, “It’s very exciting to be associated with a fit-tech pioneer such as OneFitPlus. Fitness for me is imperative and I religiously follow a routine. Sweating out for me is a must every day and I think OneFitPlus has found a great way to make fitness fun for everyone."
In a sector where technology and services have been low, OneFitPlus has recently provisioned pan India active post-sales service, with connected gaming and connected personal trainers and over 1.5 lakh customers, where users across the country can compete with each other in real-time using their RPM fitness or fitkit treadmill or spin bikes, the company stated.
