Mumbai: Nutella, the hazelnut cocoa spread brand of Ferrero has launched its highly anticipated "Nutella Back to School" campaign ahead of the new academic year. The new campaign aims at making school days more delightful and delicious for children across the country. From introducing Vikas Khanna's innovative twist on French toast recipe by making it vegetarian to tapping the creative hats of kids through engaging DIY videos and more, the campaign features a range of activities specially curated to make going back to school engaging for kids and their parents.
As part of the campaign, Nutella is excited to collaborate with chef Vikas Khanna, who shared his special Vegetarian French toast recipe featuring the cocoa hazelnut spread Nutella. Known for his culinary expertise, Vikas Khanna's recipe will provide a delightful twist to traditional French toast, making it a perfect breakfast or lunch option for children. The activation of this recipe will encourage parents and children to explore the versatility and deliciousness of Nutella, while adding a touch of creativity to their meals, all this with the benefit of it being totally vegetarian.
“Our “Nutella’s Back-to-School” property has grown exciting over the years. Our aim is to bring joy and delight to children and parents as they gear up for a new academic year. We intend to showcase the endless possibilities of Nutella in creating delicious and innovative snacks. Our endeavor is to inspire creativity in the kitchen and to make every moment a little sweeter with Nutella”, said Nutella Ferrero India, marketing head, Zoher Kapuswala.
To further promote delicious tiffin recipes, four prominent mommy influencers will curate simple, quick, yet tasty Nutella-inspired recipes for children, which could be easily replicated by mothers and enjoyed by kids during school days This collaboration will help parents to come up with innovative and convenient snack ideas that are both nutritious and delicious and can become a part of kid’s tiffin routine.
As an extension to the campaign, Ferrero India has also launched three engaging DIY videos. These videos will provide children with creative interactive & Engaging ideas to incorporate Nutella into their everyday school activities. The DIY videos will encompass various themes with Nutella jar, offering children a chance to explore their artistic side while enjoying their favorite hazelnut spread. There is a contest as well to offer kids an opportunity to create their painted version of a Nutella jar that gives them a chance to win hampers.
For the campaign, Nutella has launched special character packs that also feature a QR code to discover delicious recipes with the spread.
The "Nutella Back to School" campaign will be live during the month of June 2023 across various digital platforms and social media channels. Parents, children, and Nutella enthusiasts are encouraged to join the campaign and explore the world of tasty delights that Nutella offers.
