Mumbai: Bollywood diva Anushka Sharma has been roped in as the new brand ambassador to promote Myntra’s beauty category. Myntra, in collaboration with Tilt Brand Solutions, has released a new ad film featuring Sharma. The film highlights the company's extensive beauty portfolio, which includes the industry's leading brands and products that cater to each individual's specific beauty demands.
The ad film comes to life with Sharma in the midst of a busy shoot and seeking to up her beauty quotient before the next shot, only to be suggested by her assistant to try Myntra Beauty for the sheer number of options she wishes to explore. Anushka is pleasantly overwhelmed by the endless options on make-up, haircare, and skincare, alongside international and exclusive brand options, that she sees on the Myntra app.
The film highlights 70,000 products from over 1400 brands, including M.A.C., Estee Lauder, Anomaly, Bobbi Brown, and Forest Essentials, as well as 100 per cent original beauty products and a hassle-free return and refund policy. It ultimately urges the audience to use products that represent their personalities and rely on Myntra's offerings to meet every need in beauty, calling out the tagline for the campaign, "Find Your Own Beauty."
With inspiring work in the Indian film industry, Sharma is known for her beauty, grace, wit, and style. A true inspiration to women across the country for the many hats she dons, Anushka's unique personality, relatability with the audience, and her existing association with Myntra in the fashion space, make her the natural choice to represent the platform’s growing beauty offerings.
Speaking on the launch of the ad film, Myntra CMO Sunder Balasubramanian said, "Beauty is a natural extension of fashion. As one of the leading fashion destinations in the country, Myntra’s fast-growing beauty and personal care offerings bring together an extensive collection of international, domestic, and direct-to-consumer brands that cater to the needs and demands of every shopper. In addition, our services, like the delivery speed proposition (M-Express), ensure that our customers have a superlative shopping experience. The new ad film with Anushka Sharma enhances Myntra’s position as India’s new beauty destination, while putting forth our wide set of offerings in an engaging manner. The film will create a strong recall about the wide range of beauty options available, to serve every customer’s unique needs."
"Being an avid beauty enthusiast myself, representing Myntra Beauty was a no-brainer, as it’s a platform that offers products for everyone, regardless of the stage of a shopper’s beauty journey. I believe the ad-film will resonate well with consumers as it captures and delivers the message upfront in a very relatable manner. We had great fun shooting for the film and am eagerly waiting for the audience to watch it as well," Sharma commented.
The beauty and personal care category is witnessing high demand on Myntra, and the platform continues to scale the growing repertoire of international and domestic as well as D2C brands via its launch IP, "All Eyes On New," on a regular basis. Beauty is also a top-performing category on Myntra’s live commerce proposition, M Live with 100 per cent engagement rates being witnessed across its sessions coupled with a significant growth in its live streaming traffic too. In line with engaging more effectively with the thriving cohort of beauty consumers, Myntra will be adding not just beauty creators, but also make-up artists, skin specialists, and dermatologists to create beauty content that enable shoppers to make informed beauty-buying decisions.
