MPL Sports becomes official kit sponsor for Indian cricket teams

MPL Sports becomes official kit sponsor for Indian cricket teams

Signs a three-year deal with BCCI for Men's, Women's, Under-19 teams

MPL Sports

NEW DELHI: The Board of Control for Cricket in India (BCCI) has announced its partnership with MPL Sports, the athleisure wear and sports merchandise brand from e-sports platform Mobile Premier League, as the new kit sponsor and official merchandise partner for the Indian cricket team.

Under the newly-inked the strategic partnership, MPL Sports has entered into a three-year agreement from November 2020 to December 2023. MPL Sports’ association with the BCCI begins with the upcoming India tour of Australia, 2020-21, which will see the Men in Blue sporting the new jerseys.

The senior men and women and the Under-19 teams are also a part of the deal for the new kits.

Apart from Team India jerseys, MPL Sports will also sell licensed Team India merchandise. The jerseys and a wide range of team India merchandise will be offered to fans at affordable prices.

BCCI honorary secretary Jay Shah said: “The partnership leads us to a new frontier for Team India and for sports merchandising in the country. We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally.”

BCCI president Sourav Ganguly said: “We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket team until 2023. We look forward to MPL Sports adding a new chapter to the team’s kit, and bring official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India.”

MPL and MPL Sports SVP-growth and marketing Abhishek Madhavan said: “India is a market with a billion cricket fans and we see a lot of potential in the underpenetrated merchandise market. Associating with the Indian national cricket team is a matter of huge pride for us and we want every fan in the country to feel the same way and have access to the merchandise they can proudly flaunt.”