Mumbai: Baby and mother care brand Mother Sparsh has kickstarted the #MomYouAreNotAlone campaign to spread awareness and promote conversations on postpartum blues.

While statistics suggest that nearly seven out of every 10 mothers globally battle postpartum blues, more worrisome is the fact that new moms feel that seeking professional treatment for their woes is unwarranted. The campaign was launched by Mother Sparsh to end the stigma around the issue and converse in a place of refuge that helps women comprehend their emotions even better.

“Post childbirth when new moms begin to heal and their bodies adjust to not being pregnant, it is referred to as the postpartum period. Most vulnerable phase for a woman, this period often interferes with their ability to take care of themselves or their little ones. This is where they require a shoulder to lean on or at least an assurance that their pain points are being taken cognizance of. We intend to do precisely,” said Mother Sparsh co-founder and CEO Dr Himanshu Gandhi.

The campaign roadmap for the non-monetised activity includes engagement with celebrities, mom influencers and a large pool of micro as well as macro-influencers.

“To make the campaign more informative and interactive, we have collaborated with noted Maternal Child Wellness Coach & Activist Dr Mahima Bakshi, who has designed the campaign to refrain all moms from neglecting their emotions and feelings,” Gandhi further added.

The cause and initiative would be supported on the Mother Sparsh website and different social media platforms through periodical live sessions and incorporation in social media activities.