MUMBAI: Mindshare India and Lodestar UM shone at the Festival of Media Global Awards 2021 announced Thursday night. While Mindshare India won the grand prix: Agency of the year award bagging two gold and three silver medals, Lodestar UM won two gold, one silver and a bronze medal.  Wavemaker also bagged a silver, taking India’s total tally at the global awards to eleven.

Mindshare won its two golds for its campaigns for Active Wheel and Boost brands. The winning campaigns included, career from home – beyond the confines of her kitchen for Active Wheel and Boost stamina meter - A new currency in town! for Boost. These awards were under the best campaign for a local brand and best use of data & insight award categories respectively.

The agency won its three silvers also for the same campaigns- two for the Active wheel campaign and one for the Boost campaign.

Lodestar UM’s four major awards came for the The punishing signal campaign done for the Mumbai Police. This included, a gold in the impact award category, gold in best use of event or experiential category, silver in best use of traditional media – OOH category and bronze in the creative use of media category. 

You can watch the award-winning campaign video here:

The Festival of Media Awards programmes have been showcasing the very best in media and marketing campaigns, while upholding and maintaining global industry benchmarks throughout the sector for over 14 years. 

With events in Singapore, New York, Milan, Miami and London the portfolio covers all corners of the world providing a platform for the best in class in media and marketing and the opportunity for companies to amplify their work, generate PR, boost internal motivation, win new business and create a competitive edge.