New Delhi: Viacom18’s branded content arm, Voot Studio ,and Mia by Tanishq have collaborated for an exclusive Valentine’s Day brand film that defines celebration and true love. 

The 40-second film released as part of a campaign not just showcases Mia’s The Cupid Edit Valentine’s Day collection but brings out the brand’s thought and value proposition for Indian consumers. Conceptualised and executed by Voot Studio, the film encourages self-expression with the help of jewellery. 

It showcases a young single girl in a dilemma, debating her choice of dress and adding on jewellery from Mia to complete her look. The campaign ends with her selecting Mia as the perfect way to embrace her individuality. The film speaks tries to connect to the new age woman, who is young and social media savvy, and uses jewellery to complete dressing up. 

Viacom18 Digital Ventures COO Gourav Rakshit said, “Voot Studio has been an effective partner for brands in their objective of driving the right message, reach and resonance through engaging and interesting brand solutions. Mia by Tanishq is a very progressive brand that breaks stereotypes through its inspiring product line and messaging.  We are happy to partner with them.”

The film showcases the wide range of the collection while encouraging women to wear their love.

Mia by Tanishq business head Shyamala Ramanan said, “Mia is a line of fine jewellery, hand crafted for the woman of today. ‘Mine’ in Italian, Mia is unique, precious and beautiful. Our Valentine collection, The Cupid Edit, captures the pearl’s timeless allure in combination with the brilliance of diamonds in a modern avatar.”