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Matrix reinvents itself as the most inclusive brand

Unveils new Matrix for ‘All Hair Types. All Humans’ at Matrix India M-Day.

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Mumbai: American salon brand Matrix on Friday announced a brand renovation at recently held Matrix India M-Day, the community e-connect programme. 

At the event that witnessed more than 2,00,000 hairdressers from all over gather in unison, Matrix unveiled its elevated brand image with a colorful new avatar. With this, Matrix proudly welcomes hairstylists of all ages, backgrounds, and levels of expertise into a supportive community where they are given the tools, they need to succeed to help every stylist realise their creative and professional potential, said the brand in a statement.

Committed to being the most inclusive brand of the professional industry, at Matrix India M-Day the brand reaffirmed its beliefs through its refreshed identity and the three brand value pillars of 'inclusivity', 'uncomplicated' and 'uplifting', it added.

The event saw stalwarts from the professional industry join in from the likes of Philip Wolff, Tabatha Coffey, George Papanikolas – the Matrix global ambassadors along with Matrix India education manager Melroy Dickson, who took center stage. The day-long virtual event included exclusive masterclasses by these celebrated international stylists that equipped hairdressers with the necessary tools and education to further their professional advancements. The brand also unveiled its all-new reformulated SoColor pre-bonded color system suitable for every hair type in India.

“We are extremely thrilled to bring Matrix renovation to India and announce our commitment to being the most inclusive brand in the professional industry," said Matrix India GM, Suhas Lakhamade. "In our journey of over fifteen years, Matrix has truly evolved to being the trusted brand for countless hairdressers and salon professionals. Since its inception in 2005, our core focus has been to upgrade and upskill hairdressers through a robust training and education program. Today, we’re proud of our growth story in making a positive difference in the professional community with a strong distribution network and presence in over 40,000 salons. As we turn a new leaf and up the ante with the refreshed identity, we promise to take the legacy forward with renewed vigor.”

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