Manyavar is official Indian wear partner of ICC Men’s T20 World Cup '21

Manyavar is official Indian wear partner of ICC Men’s T20 World Cup '21

The brand will have its presence on ground and digital assets of ICC.

Manyavar

Mumbai: Vedant Fashions Ltd-owned ethnic clothing brand Manyavar has announced its association with the International Cricket Council (ICC) as the official Indian wear partner of ICC Men’s T20 World Cup 2021.

The brand went live with the ongoing T20 World Cup 2021 from the Super 12 stage games which commenced on 23 October with Australia vs South Africa match at Abu Dhabi. As part of the association, Manyavar will have its presence on ground as well as the digital assets of ICC, said the statement.

"Manyavar as a brand embraces celebration and togetherness and cricket is the biggest celebration in the country which brings people of every age group together. Therefore, our association with cricket is a natural extension," said Vedant Fashions Ltd CMO Vedant Modi. "We believe that our longstanding partnership with IPL has resulted in good recall for our flagship menswear brand - Manyavar and we are confident that the association with the ICC T20 World Cup 2021 will help us further cement the brand in hearts and minds of our consumers."

Manyavar is also known for its association with Kolkata Knight Riders, Sunrisers Hyderabad, and Delhi Daredevils as their official Indian wear partner at the Indian Premier League (IPL).