Mankind Pharma acquires majority stake in Upakarma Ayurveda

Mankind Pharma acquires majority stake in Upakarma Ayurveda

With this deal, Upakarma Ayurveda will be empowered to bring a wider range of products, offerings.

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Mumbai: Mankind Pharma Ltd. has announced that one of its subsidiaries has acquired a majority stake in Upakarma Ayurveda Private Ltd., a brand that is engaged in developing, manufacturing, and selling ayurvedic and herbal products.

Upakarma Ayurveda offers products ranging from improving health and wellness to boosting immunity. It is driven by the vision to achieve the overall well-being of the human body with a focus on body, mind, and lifestyle.

Upakarma Ayurveda has repositioned Shilajit as a health & wellness product and sought to reimagine the stereotypical way Shilajit was perceived in the market as an aphrodisiac (a sexual wellness product) for men. Upakarma Ayurveda has elucidated the cumulative benefits of Shilajit as an overall health rejuvenator and immunity booster.

Mankind Pharma’s decision to invest in Upakarma Ayurveda will empower the latter to strive to develop a wider range of products and offerings and penetrate the market by leveraging the strong distribution network of Mankind Pharma.

Speaking on the acquisition, Mankind Pharma vice chairman and managing director Rajeev Juneja said, "The current lifestyle has become strenuous, and people find it difficult to focus on their health. To fulfil their requirements, consumers are considering Ayurvedic remedies for long-term sustenance and boosting immunity over time. As Mankind Pharma works towards improving the healthcare of people, we have associated with Upakarma Ayurveda in order to cater to the emerging needs of consumers."

Being optimistic, Upakarma Ayurveda founder & managing director Vishal Kaushik said, "There has been a rising consciousness around Ayurveda in recent years. We, at Upakarma Ayurveda, have been building a connection with our consumers, and now with this partnership, the team is elated and looking forward to widening our reach with Mankind Pharma backing us. With this partnership, I, along with my co-founder Parag Kaushik, are hopeful that quality ayurvedic solutions will reach far and wide."