Mumbai: The COVID-19 pandemic has transformed people’s lives in unprecedented ways. There are people who continue to experience social isolation and loneliness, and find it challenging to reach out for help. Echoing these concerns, ManipalCigna Health Insurance Company has launched a new digital campaign 'Saath Dijeye- Fark Padta Hai' urging people to support each other during the pandemic. The campaign highlights how simple acts of kindness can make a big difference in someone’s life. 

“The second wave of COVID-19 was difficult for everyone. But we got through this together. If there’s one thing we’ve learnt in these difficult times, it’s that we’re stronger than we think. And the only thing that makes us even more undefeatable is being there for one another, despite the distance or time of day,” said ManipalCigna Health Insurance, head of marketing and online sales, Sapna Desai. “As we enter a time for healing and getting better, it is important that we don’t forget the lessons that we learnt along the way. Inspired by all the selfless acts and generosity that we saw, we have put together this message to celebrate the spirit of togetherness and how it makes a difference.”

Besides the new digital film, the company has also rolled out advertisements on digital and social media along with influencer outreach programs to drive awareness about this new campaign. “#SaathDijiye has reached 6.08 million users and generated 17.42 million impressions, and there have been 4500+ posts on Twitter,” said the company in a media statement.