Mumbai: L&K Saatchi & Saatchi has onboarded Pallavi Nayak as executive vice president – strategy. In her role at L&K Saatchi & Saatchi, Nayak will partner with clients to solve their business growth and marketing challenges, ground upwards. And co-creating effective creative work by leveraging the Publicis Power of One to meet, impact, and persuade the consumer across his / her decision journey.
Nayak 's appointment comes as part of L&K Saatchi & Saatchi's ongoing expansion and investment in its planning and strategy capabilities, as the agency continues to strengthen its position as one of India's leading strategic and creative agencies.
Nayak joins the agency from DY Works where she was senior vice president – business design. She brings with her over 20 years of experience in the advertising and marketing industry, having worked with some of the top agencies across India and South Asia including Happy Creative Services, DY Works, Ogilvy, Contract Advertising & Lowe Lintas. With a strong strategic planning and brand management background, she has been instrumental in developing and executing successful campaigns for a diverse range of clients including HUL, Titan, Godrej, ITC, Tata Sky, Pidilite, Ola, Asian Paints, Mondelez, Vodafone among others.
Welcoming her to the agency, L&K Saatchi & Saatchi chief strategy officer Snehasis Bose said, “Nayak’s passion for going deeper into the consumer psyche, her understanding of why and what of culture and clarity of strategic thinking sets her apart as a professional. Her inherent collaborative spirit, infectious energy, and lightness of being set her apart as a person. With this fortuitous combination, we look forward to Nayak helping us accelerate our journey to deliver amazing growth solutions for clients.”
Commenting on her decision to join the agency, Nayak said, "For a few years, I took a break from the advertising industry to pursue other passions. This gave me the time to observe and learn from various agencies from the outside. During this time, I was particularly impressed by L&K Saatchi & Saatchi and its consistent growth as well as its youthful and energetic approach. What stood out the most to me was the company's strong focus on its people. I was drawn to the idea of being a part of such a dynamic, innovative, and fast-paced organization, and as I returned to the advertising industry, I knew that LKSS was the ideal company for me to join. As a result, LKSS was the only organization I applied to."
