Mumbai: Life Health Foods (India) Pvt. Ltd. has unveiled a new advertisement for their brand, SO GOOD - the plant-based beverages range. With availability in 75 cities and across all major retail channels including General trade, Modern trade, and Grocery E-commerce sites, SO GOOD offers a variety of dairy alternatives tailored to the needs of health-conscious individuals leading busy lives.

The ad specifically targets the modern woman, who effortlessly juggles multiple roles and responsibilities. It showcases various consumption occasions throughout the day, highlighting its key proposition of "versatile user, versatile uses." Accompanied by a catchy and upbeat track, the ad leaves a lasting impression with the phrase "SO Good" resonating in the minds of both viewers and listeners alike. The rhythmic beats emphasise the product's usage with the words "Sip it, Slurp it, Whisk it."

Life Health Foods is a global company committed to transforming lives through holistic well-being carrying a vision of "Changing lives every day through whole-person health." With a presence in Australia, New Zealand, China, India, and the United Kingdom, we strive to create innovative plant-based food options. Our focus on healthy eating shines through our ethical sourcing practices and avoidance of genetically modified ingredients.

Life Health Foods (India) Pvt. Ltd. business head Rohit Bhagat expressed his ongoing commitment to promoting healthier plant-based choices and said, “We at Life Health Foods have always encouraged people to move to healthier plant-based options. We understand the needs of today’s health-conscious Indian consumers and strongly believe in providing a great combination of good taste, versatility, and health benefits at an affordable price. The So Good (OAT, ALMOND, SOY) range of plant-based beverages effectively covers these parameters while also providing a well-rounded nutritional kick for lovers of all health drinks.”