Mumbai: Levi’s has launches #ProudToBeMore campaign with the inspiring members of the pride community who have continued to defy the odds and accomplished more than what the society deemed worthy for them.  The stories capture the authentic journey of few brave people who believe life is much more than one’s sexuality. Levi’s has played a long role in supporting the LGBTQIA+ community by building and encouraging an inclusive environment.  

The Inspirational and self-empowered stories show ‘Proud To Be More’ is more than just a statement. It is a philosophy, a lifestyle, that brings together these four self-assured personalities from different aspects of life. In a country where individuals are being labeled and reduced to their sexual preference and orientation - Onir, Sushant Divgikr, Priyanka Paul and Aravani Art Project and have shown various manifestations of a life that refuses to be put in a box. 

They have built a life for them on their own terms, where they are proud of their sexual orientation, but that’s not it, they are proud to be so much more True to the campaign thought that emphasizes on the lifestyle, Levi’s acknowledges the barriers of perception and yet allows one to achieve greater values and refuses one’s identity to be limited to one’s sexuality.

Levi’s Asia and MENA, VP Marketing , Karen Riley Grant, said,“The #ProudToBeMore campaign is driven by the insight that an individual’s journey of discovering their gender, sexual orientation and preferences is a unique one. This campaign aims to celebrate those authentic individuals and their journeys. We hope to empower people to be proud, accept themselves for who they are and become an individual above their sexual orientation.”