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Langoor ropes in Ferzad Variyava as chief creative officer

Prior to joining the agency, Variyava held a stint with FCB Interface Communications.

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MUMBAI: Digital marketing agency, Langoor has appointed Ferzad Variyava as its chief creative officer. Variyava will drive brand strategy and creative thinking upstream, and help synergise big brand creativity with technology, data and Web 3.0 as part of the digital marketing transformation process.

Langoor CEO Venugopal Ganganna said, “We are super excited to have Ferzad join us to drive brand strategy and creative thinking. Ferzad’s role as the chief creative officer will enhance our products by augmenting creative value for our clients by using cross-cultural skills of digital engineering and experience immersion. Ferzad will help us create Meta and Web 3.0 deliverables for our clients by leveraging the combined strength of our in-house technology capabilities and a growing roster of live case-studies.”

“The marketing tapestry has changed now more than ever,” said Ferzad Variyava, talking about his appointment. “Digital marketing experiences today demand marketing enablement through tech, data, meta and so much more. What excites me about Langoor is that they are geared to deliver on digital marketing transformation many steps ahead of the curve. With several live metaverse and Web 3.0 projects, combined with clients and partners spread across continents, Langoor isn’t just another digital agency. I look forward to working with Venu and the Langoor team to provide our customers with all that they would need to prosper and carve a niche for themselves in the ever-changing digital market.”

In his last role, Variyava was responsible for the creative delivery & brand strategy of key brands in FCB Interface Communications. With over 22 years of mainline experience at some of the biggest network agencies in the country, his cross-category experience is reflected in the portfolio of work he has done on automobile, real estate, luxury, FMCG and e-commerce brands (having worked on brands like Twitter, Lodha, Volkswagen, Mahindra, Snapdeal, Nestle, to name a few).

Going into the second half of 2022, Langoor has aggressive plans of building a global presence and is in several conversations with clients to deliver enterprise, consumer and Web 3.0 experiences, said the agency in a statement. It also recently announced its partnership with Logicserve Digital to form an independent integrated digital marketing and transformation platform.

Commenting on the plans, Ganganna added: “It's an exciting time for brands to add Web 3.0 & Meta experiences into their digital marketing mix and we couldn’t be happier to be the frontrunners in enabling this digital marketing transformation through our tech, data and creative service capabilities. Ferzad’s appointment comes at a time when we are looking to build scale, and deliver export projects while sitting here in India.”

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