Mumbai: The fintech startup KreditBee has joined hands with IPL team Royal Challengers Bangalore (RCB) as its official digital partner for this season. The brand has also rolled out its first-ever marketing campaign -  ‘Loans Anytime, Anywhere’ to highlight the convenience of availing loans using its app. The campaign will run till the IPL final on 29 May.

The campaign highlights the convenience of available instant loans from KreditBee’s application which allows a loan up to Rs three lakh with 'no effort.' The campaign targets the Indian middle class, especially people above 22, across India. The campaign talks about the mobile-first disbursal process which takes only up to 10 minutes.

As a part of this campaign, KreditBee has also launched an ad film that highlights that life is unpredictable and one never knows when they might need funds. The ad film tells that people in such situations can simply download the KreditBee app and get instant loans 'anytime, anywhere.'

The multimedia campaign will be promoted across various media platforms such as OTT, digital and social media. "KreditBee aims to reach out to target segments in metros and big cities and with social media, they are specifically targeting audiences in tier-2 and 3 towns," said the statement.

KreditBee chief marketing officer Ishan Bose said they are delighted to launch our first brand campaign which is aimed to educate the young Indian middle class on how they can meet their aspirations by availing loans instantly. "At KreditBee, we are focused on understanding our consumers and their personal finance needs. This campaign gives us an opportunity to kickstart our audience engagement from a brand awareness standpoint and highlight our value proposition of being 'the friend indeed' in tough times, be it for occasions, events or emergencies," Bose added.