New Delhi: Public Relations and digital media agency Kaizzen on Tuesday appointed Ashish Gupta as director to lead its new research wing Kaizzen Insights.

He will be working closely with Kaizzen founder Vineet Handa. Gupta brings with him over three decades of experience in business journalism and has worked with The Times of India, Indian Express, Outlook Business, Business Today and Fortune India in the past. He will do a deep dive into issues of contemporary importance and try to figure out solutions to these complex challenges affecting the country, said the agency. 

“Ashish is a highly experienced and respected business journalist with over three decades of experience in mainstream media and I welcome him to our India leadership team. His deep understanding and insights of varied sectors and industries will be a great asset for Kaizzen,” said Kaizzen, founder and CEO, Vineet Handa. “I believe that with the launch of Kaizzen Insights we will be able to transform Kaizzen into a knowledge-based and data-led communications consultancy. This will also help our existing clients in getting more informed communication and policy advocacy services.”

Prior to joining Kaizzen, Gupta was working with Fortune India as deputy editor and chief of bureau. He has written extensively on the Indian economic reforms, national budgets and monetary policies over the years, gyrations of the stock market, infrastructure challenges and the rise of new-age technologies. He has also tracked the rise and fall of various corporations in different sectors. Before Fortune India, he was the deputy editor at Outlook Business magazine and prior to that worked as an associate editor at Business Today.

“I am excited to join Kaizzen as director, Insights, and hope to work with Vineet in his new endeavor to make the transformational journey a success. I hope to bring all my journalistic and other experiences to work for further growth of the company," said Gupta.