MUMBAI: Julahaa Sarees, the master weavers from Surat, have launched #WeavingCourage video campaign conveys the heartfelt thanks and an humble ode to all the striving and thriving women out there fighting together the COVID-19 pandemic crisis and keeping their loved ones safe and healthy. They are the silent heroes pushing through and not giving up for the well being of our planet.

The brand's initiative through this video campaign entails a beautifully written poem empowering each and everyone of us to push through and save our planet. This poem comprises of strong women from different walks of life sharing their strong spirit, providing us hope and support to fight this pandemic together.

Addressing the #WeavingCourage campaign, Mr. Sudarshan Santosh Budhia, Director & Owner – Julahaa Sarees commented, “This is a crucial time for us, due to the pandemic crisis, it's essential for us to to help and support our family and friends with hope that we shall overcome this soon. The video campaign is our personal way to express gratitude towards these women who have always been the silent heroes. We respect them and are profoundly inspired by their vigour to fight COVID-19. We hope that this beautiful poem, through our video campaign reaches to all the strong women out there, and supports them to surpass this crisis."

The brand has shown immense gratitude and appreciation for all strong women out there and encourages each and everyone to fight Coronavirus together.