JKCement WallMaxX rolls out 360-degree campaign

JKCement WallMaxX rolls out 360-degree campaign

The campaign kicked-off with a series of quirky and intent-driven films on social media.

JKCement WallMaxX

Mumbai: JKCement WallMaxX has launched a digital-first campaign. The company has taken a 360-degree approach to amplify the message, starting with a series of quirky and intent-driven films on social media.

The advertising campaign makes the point that while being ranked first can make you feel great, it also means you have to work harder to improve the lives of your customers. As a result, JKCement WallMaxX aims to engage consumers by touching their lives with supreme quality products.

White cement business president Hardeep Singh said, “We are always driven with the motivation to leave behind a strong legacy. With the same intent, we have been adding value to the homeowners with our durable and competitive home-beautification range of products. We wanted to creatively communicate the fact that we are the No. 1 putty brand in the country. This claim is strong enough to reinforce the trust which our customers have in our product for decades together and enables us to stand out amongst other putty brands in the market.”

White cement business head - branding Indranil Lahiri added, “We have released a series of quirky films which communicates our leadership position effectively by juxtaposing two different situations where random things are tagged as No. 1 with no significance to the society, unlike JKCement WallMaxX which stands true to its claim of being No.1 in the segment with unrivalled quality of the product.”

The brand also extended the campaign with a television commercial that pronounced the product’s attributes which earned the brand “one of the most popular wall putty brands in the country” tag and its much-reputed top position. It also carried out BTL (below-the-line) activities to highlight its preposition of “India ki No.1 Wall Putty, Sundar Deewaron ki guarantee.”