MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has won the Paid Media mandate of Max Bupa Health Insurance, a leading standalone health insurance player in India.

As per the mandate, the agency will service the account won from its Delhi office and will handle their entire gamut of Paid Media duties. The agency bagged the account post a multi-agency pitch.

iProspect India CEO Rubeena Singh said, “We are pleased to partner with Max Bupa. The work done by iProspect India is at the cutting edge of tech-enabled innovation. The recent Max Bupa win demonstrates the belief that the client has in our team.”

Max Bupa Health Insurance director & head marketing, digital and direct sales Anika Agarwal added, “At Max Bupa, our goal is to drive measurability of our marketing initiatives while retaining our focus on customer-centric innovations. We are delighted to partner with iProspect India in our journey towards being a true data-driven marketing organisation and continuing to deliver the best return on investment for our marketing initiatives.”