Mumbai: InCred, a new age NBFC with a pan India presence, has announced a partnership with the Bollywood film "83."  This partnership celebrates the incredible victory of confidence against all odds. 

InCred has a long-standing association with cricket, especially with Rahul Dravid, its brand ambassador who is also the current head coach of team India. To add further excitement for cricket fans, InCred launched a digital campaign with Dravid in which he shared his personal memories of the historic world cup win. The campaign also urges people across the country to share their memories of the historic ‘83 win.

“We went out late at night to have ice cream to celebrate the win, and for us as 10-year-olds being out late having ice cream was a big deal, but team India gave us that. The 1983 victory also changed the cricketing landscape in the country and put India on the map of world cricket,” Dravid said.

Talking about the campaign, InCred founder and group CEO Bhupinder Singh said, “We are delighted to be associated with the movie 83, based on the momentous win that created history in the world of cricket. The movie has a close affinity with our company values and brand ethos which rides on passion, determination, and a sense of Confidence. We believe that's what it takes to make an InCredible success story possible.”

“Through our collaboration with InCred, we aim to reach out to all the cricket and movie fans," said Reliance Entertainment head of marketing Sameer Chopra. "The personal memories of the historic win add more to the celebration of the movie and make it grand. It is a good opportunity for so many Indians to reminisce the memorable day.” 

Film "83" is directed by Kabir Khan and produced by Deepika Padukone, Kabir Khan, Vishnu Vardhan Induri, Sajid Nadiadwala, Sheetal Vinod Talwar, Reliance Entertainment and 83 Film Ltd.