Inclusivity makes a strong business case for media companies

There is a need for backward integration.

MUMBAI: In the last few years, diversity and inclusion have caught heightened attention in organisations across the world. Although diversity is less of a concern for media companies, inclusion is what needs to be addressed. The motive behind this should its relevance today and the impact it has on business.

At the recently concluded Media HR Summit hosted by, a panel discussion moderated by D&I evangelist and founder and MD Vividhataa, Diversity Hiring Consultants Ratnaprabha Sable revolved around the issues regarding D&I. Voices of Inclusion author Deepa Shankar, Mondelez International diversity and inclusion lead (independent consultant) Priyadarshini Gupta, NeoSeven Solutions global HR expert Monika Navandar took part in the discussion.

Gupta explained that diversity is about having diverse perspectives, thoughts and viewpoints on the table while innovating something or creating a new product, service or working together, collaborating. According to her, having diverse thought processes on the table is important.

Talking about the need for diversity in an organisation, she also said that a diversity agenda should have a business case for it. She gave the example of an American KPO that was investing a high amount of money in training employees in the age group of 22-25 who would end up leaving the organisation in less than a year. Instead, it started recruiting retired people with the necessary skill sets for whom skipping jobs or moving high or quickly in their career did not matter. As a result training cost reduced significantly impacting topline and bottom line of the organisation.

“Inclusion is about what I am doing in order to help a talent who has been brought back into the system to make them feel they belong to the organisation and the person thrives and grows,” Shankar commented. She also added that inclusion is also about policies which support the diversity agenda.

Navandar contradicted a point from another session where panellists made a point about having tech and analytical skills. According to her, people should play to their strengths as there are so many other jobs.

While there’s a common tendency of discussing only on gender-specific issues, it came out during the discussion that diversity moves beyond this. The panel also discussed the issue of unconscious biases which even sometimes affects recruitment processes.

In the context of the media and entertainment industry, it was agreed that diversity is not a big concern there but inclusion needs to be worked upon such as accepting smokers and non-smokers, people who have alcohol vs those who don’t have. More importantly, Sable highlighted the need for backward integration. She contended the importance of creating jobs for people with disabilities, acid attack victims and mental health issues. According to her, organisations need to identify jobs where these people can be placed in or trained for.

The media industry has the advantage of having different sets of people compared to other industries. Moreover, multicultural workforce brings out multicultural content making the business case strong for diversity agenda. However, looking at supplier, product and service delivery diversity along with consumer diversity is also important while working. Hiring a diverse slate of people and recruiting from different industries, not just from media will also enhance diversity.

Latest Reads
Weekend Unwind with: Momo Media co-founder & creative head Anant Sharma

Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better...

MAM Media and Advertising Ad Campaigns
Bajaj Allianz General Insurance and dentsu creative India launches new campaign ‘Kum Padega’

Mumbai: Bajaj Allianz General Insurance and dentsu creative India have launched their new campaign titled ‘Kum Padega’. The campaign aims to raise awareness among individuals about the importance of having an adequate sum insured as a crucial aspect of their health insurance plan.

MAM Media and Advertising Ad Campaigns
CEAT launches SUV tyre campaign

Mumbai: CEAT Ltd, India’s tyre manufacturer, has launched its new TVC for its four-wheeler SUV tyre range. The TVC features Indian Men’s Cricket team captain Rohit Sharma and two players, Shreyas Iyer and Shubman Gill - with all three of them featuring in somewhat different roles in the new advert...

MAM Media and Advertising Ad Campaigns
Fevicol launches its film ‘Chipku Chair’

INDIA, March 30, 2023:  In India, fighting for a place to sit is an age-old problem. Be it a sports stadium or a music concert, a crowded food court or an overcrowded public event, no finite number of chairs is ever enough to accommodate all. It's a weird problem. For which a weird solution was...

MAM Media and Advertising Ad Campaigns
Being a woman doesn't mean having to choose between personal and professional life, you can have both: Deepti Karthik

Mumbai: Today, women are breaking the glass ceiling in every sector. Beyond all this, there still exists a patriarchal mindset. Not many women are in the C-suite taking important decisions. And, of course, there still exists pay parity. This Women’s Day, we, at, are...

MAM Marketing MAM
Archana Khosla Burman takes over as chairperson of Mumbai chapter of FICCI Ladies Organisation

The Mumbai chapter of the FICCI Ladies Organisation (FLO) announced the appointment of its new chairperson, Archana Khosla Burman, for the year 2023-24 through the national change of guard ceremony held annually at FICCI House, Delhi.

MAM Marketing MAM
Noise appoints Gaurav Mehta as its chief marketing officer

Noise, India’s leading connected lifestyle tech brand has announced the appointment of Gaurav Mehta as its Chief Marketing Officer to fortify its overall effort to expand as an organisation.

MAM Marketing MAM
MTR Foods reminds people to share the joy of eating idlis this World Idli Day

MTR Foods has commemorated World Idli Day by partnering with comedian and Instagram influencer Danish Sait, along with several digital and on-ground activities.

MAM Marketing MAM
Wiggles acquires 100 per cent stake of Capt Zack

Fuelled by its commitment to creating a robust 360-degree pet care ecosystem that is backed by veterinary science, pet care brand, Wiggles has announced the acquisition of Capt Zack. In a 100 per cent cash and equity deal, the acquisition is the first in India’s burgeoning pet care start-up economy...

MAM Marketing Brands