IdeateLabs ropes in Dr. Bhaskar Das as new chairperson

IdeateLabs ropes in Dr. Bhaskar Das as new chairperson

He will help the company become a preferred partner across data, content and community solutions.

Bhaskar-amit

Mumbai: Digital-first marketing solutions provider IdeateLabs has announced that Dr. Bhaskar Das has joined the company as chairman. He will be mentoring the senior leadership team in augmenting the company's offerings across data, content, and community solutions.

IdeateLabs works across a body of clients, offering turnkey digital transformation solutions that enable brands to embrace the ever-evolving business environment. The company said that it operates as a preferred partner for brands, taking up the responsibility of impacting business outcomes using web 3.0 technologies and direct-to-consumer conversations for the brands.

IdeateLabs MD Amit Tripathi said, “IdeateLabs is enhancing capabilities across functions to build the most comprehensive solutions stack for the brands we work with. In order to navigate the challenges that such growth brings, it was imperative to bring an experienced eye to guide the company's journey toward becoming a true marketing partner. Having known Dr. Das for more than a decade, we are absolutely delighted at his acceptance of working with the company to build the company's vision as we diversify solutions with a customer first digital transformation strategy.”

Das added, “I am glad to have joined hands with this rapidly growing organisation. The company is committed to bringing innovative solutions for building brand conversations and is at par with the current market trends, especially in the world of metaverse and web 3.0 trends. I look forward to working cohesively with the senior management to sketch growth strategies for the group's expansion in the Indian and international markets.”

Das is a well-known professional in the marketing and advertising industry. He has been associated with The Times of India (BCCL) as president and board member for over three decades; Zee Media as the group CEO; and Republic TV as the group president. Prior to joining IdeateLabs, Das was associated with Unica Token as director of content creation.