Mumbai: IdeateLabs, one of India's largest independent digital-first marketing solutions providers, gets on board Raman Minhas as the chief creative officer and Megha Ahuja as executive vice president – client solutions. They will work from the Mumbai office and report to IdeateLabs director Vrutika Dawda.
Dawda commented on the latest development, "I am delighted to welcome Minhas and Ahuja on board as the key pillars of the organisation. They will spearhead two major functions of IdeateLabs: creative and account management. With their rich experience in advertising and marketing, the duo will be responsible for taking Ideate's existing innovative practices to the next level. With an ever-diversifying product line portfolio, we believe that Minhas and Ahuja will be great additions to our leadership talent."
Minhas said, "I'm thrilled to lead the creative function of one of India's fastest-growing digital-first marketing agencies. I will be working cohesively with the creative team and encouraging them to bring novel ideas and innovation to the table when crafting creative communications. I firmly believe in the 'Ideas with Purpose' philosophy, which rises above communication silos."
Minhas has worked at MullenLowe Lintas Group, DM Pratama, TBWA, Sony TV, and Ogilvy across his international and Indian endeavours.
Ahuja said, "What interests me the most is the perfect amalgamation of the agency's values that reflects everything they do. My forte is introducing unique campaigns and maintaining lasting client relationships to help IdeateLabs strengthen client trust and enhance business prospects. I'm excited to work with the young and passionate team at IdeateLabs."
Ahuja was previously associated with leading agencies like Gozoop, L&K Saatchi and Saatchi, and Leo Burnett.
The duo will take charge of diversifying the agency's business, forging new business opportunities, expanding across geographies, crafting effective brand strategy, and introducing pathbreaking campaigns and concepts while considering the latest market trends and techniques.
