MAM

IAA India president Megha Tata set for second term

Pradeep Dwivedi, Nandini Dias, Abhishek Karnani and Punit Goenka among office-bearers.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/09/24/photogrid_plus_1632489785202.jpg?itok=HZKiDFDy

Mumbai: The India chapter of the International Advertising Association (IAA) has unanimously re-elected Discovery Communications India-South Asia MD Megha Tata as president of the body. Tata, therefore, will be returned for the second term, announced IAA at its AGM held here on Friday.

“It is an honour and a privilege to be leading the India chapter of IAA for the second term," said Tata. "Along with the wonderful Mancom I hope to continue to strengthen the India chapter and help build a strong ecosystem for the common good of the industry."

"In spite of a challenging year, we did many successful events, and am sure the coming year will be even bigger and better,” she added.

Eros International Media group CEO & executive director Pradeep Dwivedi was elected as vice president and the other office-bearers include Lodestar UM CEO Nandini as honorary secretary and The Free Press Journal director Abhishek Karnani as honorary treasurer.

Zee Entertainment Enterprises Ltd MD and CEO Punit Goenka will continue to guide the new team as immediate past president, said the association in a statement.

The members of the managing committee elected include Another Idea founder Jaideep Gandhi; The Indian Express Pvt Ltd executive director Anant Goenka; ABP Network CEO Avinash Pandey; Deshdoot Media Group managing director Janak Sarda, and GroupM CEO-South Asia Prasanth Kumar.

The co-opted members are Havas Group India CEO Rana Barua; Dentsu Aegis Network CEO-APAC and chairman India Ashish Bhasin; Marketing Amar Ujala Publications president Rajiv Kental; Indira Television Ltd director Rani Reddy, and RK Swamy Hansa and IAA Presidents' Council chairman and IAA Global immediate past chairman & world president Hansa Srinivasan K Swamy.

The members invited to the managing committee will be shortly announced.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/pinto.jpg?itok=eSFpRvpP
GUEST COLUMN: How video marketing drives maximum conversions

The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/bnm.jpg?itok=4R5ZqqrN
GUEST COLUMN: Mobile marketing trends that’ll pave way for OTT boom in 2022

The OTT sector in India has emerged just like a Bollywood hero — their entry is always late but highly anticipated, sweeping away everyone’s heart and attention. Similarly, the sector that was once considered stagnant with very low penetration across different regions and markets has today become...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/acc.jpg?itok=RwzClcSv
ACC launches 'Leave Behind No Waste' campaign with BCCI for Ind-NZ series

ACC Ltd has partnered with the Board of Control for Cricket in India (BCCI) to take on the onus of collecting and managing waste, during the first India vs New Zealand test series match which was held on 25 November at Kanpur’s Green Park Stadium.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/m.jpg?itok=hbms96pu
McDonald’s India says '25 years of lovin it' on its 25th anniversary

From birthday parties to first salary treats, from getting together with family and friends over meals to all occasions big or small, McDonald’s has been a part of Indian customers’ lives for the last 25 years. To celebrate this important milestone, McDonald’s India - North & East has launched...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/mayank_bidawatka-koo.jpg?itok=-I3D92Jb
Koo co-founder Mayank Bidawatka on breaking the language barrier for social media users

Mumbai: Having launched at the outset of the pandemic, home-grown multi-lingual micro-blogging platform, Koo has already garnered over fifteen million users in a short span of twenty months. Pitched as India’s alternative to the US microblogging platform Twitter, the app allows its users to express...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/watconsult.jpg?itok=L6mCKWuH
53% online shoppers favour social commerce owing to affordability, transparency & convenience: Report

The combination of social media with digital commerce is seeing huge growth in India considering the benefit it brings to customers as well as businesses.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/ranbir.jpg?itok=PZbL-W5h
Flipkart launches ‘India Ka Fashion Capital’ campaign with Ranbir Kapoor & Alia Bhatt

Mumbai: Homegrown e-commerce marketplace Flipkart has launched the ninth edition of its ‘India Ka Fashion Capital’ campaign in a new avatar, featuring Bollywood’s It couple Ranbir Kapoor and Alia Bhatt. Conceptualised in collaboration with McCann World group, the campaign encourages customers to...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/kantar.jpg?itok=s3vN_blW
Amazon, Asian Paints & Tata Tea emerge as ‘Most Purposeful Brands’: Kantar report

Data insights and consulting company Kantar has released the 2021 edition of its annual BrandZ India report that unveils the year’s ‘Most Purposeful Brands’ in India. Amazon, Asian Paints, and Tata Tea emerged as the most purposeful leaders in India across technology, non-FMCG, and FMCG categories...

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/manan-desai-mybyk.jpg?itok=7HPOFab0
MYBYK launches ‘Let’s Unlock’ campaign with comedian Manan Desai

Homegrown bicycle sharing service brand MYBYK is on a mission to make our cities liveable again by providing equitable and sustainable mobility to the masses.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required