Mumbai: Hindustan Lever Ltd (HUL) was the most prolific advertiser once again in week 48 (27 November to 3 December) according to the data released Broadcast Audience Research Council (Barc). The FMCG major delivered ad volumes of 4347.97 (‘000s). Reckitt Benckiser (India) Ltd was at number two with 2537.84. At 1125.73, Ponds India stood in the third position.

Brooke Bond Lipton India Ltd, Cadbury’s India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, and Colgate Palmolive India Ltd were in the fourth to eighth positions respectively. Facebook Inc was the new entrant at the ninth spot. Life Insurance Corp of India stood last.

Harpic Power Plus 10X Max Clean continued to lead the brands' list with ad volumes of 461.72. Horlicks, Clinic Plus Shampoo, and Dettol Antiseptic Liquid were at number two to four, respectively. Amazon Prime Video at the fifth spot was the only exception in the FMCG-dominated list.

They were followed by CloseUp Ever Fresh, Brooke Bond Bru Instant, Lizol, Surf Excel Easy Wash, and Pepsodent Germi Check.