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HUL is top advertiser in week 36: BARC

Dettol Soap became the most advertised brand.

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Mumbai: Broadcast Audience Research Council (BARC) India's top-ten advertiser (across genres) list for week 36 was led by Hindustan Lever Ltd (HUL) with total ad volumes of 4750.01. Reckitt Benckiser (RB) India Ltd has secured the second position at 3620.24 ad volumes.

Cadbury India was a distant third with ad volumes of 970.6. Brooke Bond Lipton India finished fourth. Godrej Consumer Products, which was not on last week’s top advertisers list, made its way to the fifth spot this time. Procter & Gamble, ITC Ltd, Colgate Palmolive India Ltd, and Asian Paints India Ltd grabbed the sixth to ninth positions. Coca-Cola India finished last with ad volumes of 392.47 (‘000s).

Among the brands, RB’s Dettol Toilet Soap dominated the list, recording ad volumes of 574.55. Horlicks stood second at 497.96. Lizol, Dettol, Harpic Bathroom Cleaner, Dettol Antiseptic Liquid, Harpic Power Plus 10X Max Clean, Airtel Black, Lux Cozi, and Myntra followed, in that order.

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