HUL becomes top advertiser in week 43: Barc

HUL becomes top advertiser in week 43: Barc

Fanta and Tata Punch made their debut on the brand's list.

HUL

Mumbai: With ad volumes of 4600.63 Hindustan Lever Ltd (HUL) was the top advertiser in week 43 (23 - 29 October) according to Broadcast Audience Research Council (Barc) data. Reckitt Benckiser (India) Ltd (3121.31) and Godrej Consumer Products Ltd (900.75) were in the second and third positions, respectively.

They were followed by Ponds India, Brooke Bond Lipton India Ltd, ITC Ltd, Cadbury’s India Ltd, Amazon Online India Pvt Ltd, Coca-Cola India Ltd, and Colgate Palmolive India Ltd.

Among the brands, HUL’s Horlicks was the top performer delivering ad volumes of 473.75 (‘000s). Dettol Toilet Soaps, Lalithaa Jewellery, and Veet Men Hair Removal Cream grabbed the next three slots.

Fanta was the new entrant at the number five. It was followed by Harpic Bathroom Cleaner, Amazon Prime Video, and Clinic Plus Shampoo.

Debuting at number nine, was Tata’s new SUV Tata Punch. Dettol Antiseptic Liquid finished last.