Mumbai: The top ten advertiser list for week 35 was led by FMCG giant Hindustan Lever Ltd (HUL) with an ad volume of 5072.06 (‘000 secs), as per the Broadcast Audience Research Council (BARC) India. Securing the second position was Reckitt Benckiser (RB) India which registered a total ad volume of 3217.63.

Brooke Bond Lipton India was at the third spot, though at 959.09 (‘000 secs) its ad volume was significantly lower than that of RB India. Cadbury’s India, Procter and Gamble, Amazon Online India, Colgate Palmolive India, Ponds India, Asian Paints India, and ITC Ltd grabbed the remaining spots, in that order.

Among the brands, RB’s Dettol toilet soaps topped the list at 523.17 (‘000 secs). HUL’s Horlicks followed at the second spot with 516.97. Airtel Black – the mobile, DTH, the fiber in one plan from Airtel - made its way to the third position recording weekly AMAs of 381.35 (‘000s).   

The remaining spots were occupied by Dettol Antiseptic Liquid, Lizol, Dettol, Vanish Oxi Action, Amazon.in, Clinic Plus Shampoo, and Harpic Bathroom Cleaner.