HiveMinds bags digital marketing mandate for Kuvera

HiveMinds bags digital marketing mandate for Kuvera

With over Rs 34,000 crore in assets, Kuvera enables investments and loans for individuals & corpor


Mumbai: HiveMinds Innovative Market Solutions, a unit of Madison World has won the digital marketing mandate for the investment platform Kuvera.

HiveMinds also manages digital marketing duties for brands including Dominos, Max Life Insurance, BigBasket, CoinSwitch Kuber and e-commerce mandates for brands like Crompton, PG, Nivea, Sugar Cosmetics, ITC Dermafique and Stanley Black & Decker.

Trusted by 1.3 million+ investors with over Rs 34,000 crore in assets; Kuvera enables investments, loans and remittances. It offers online personal finance services and has pioneered goal-based, direct plan mutual fund investment for Indians. It uses technology to help users make smart decisions and navigate the nuances of personal finance.

Speaking about this partnership, Kuvera founder and CEO Gaurav Rastogi said, “At Kuvera we are creating a safe space to invest for every Indian. We believe that HiveMinds’ category understanding and strategy can really drive the next phase of our growth.”

On winning the mandate HiveMinds founder and CEO Jyothirmayee JT commented, “Digital investment platforms are driving a sea change in the way Indians invest. Kuvera is riding this wave through product innovation, an agile platform and customer onboarding at scale. We’re happy to be associated with the team and look forward to creating new benchmarks in growth together.”