Mumbai: Hero MotoCorp's former executive Dhiraj Tripathi has joined auto start-up Electric One Mobility as co-founder and chief operating officer (COO).
Electric One is a multi-brand EV franchise store chain with a pan-India presence that provides a retail platform under one roof for sales, after-sales and distribution of electric two-wheelers and three-wheelers to leading EV manufacturers such as Okinawa, Kinetic Green, Lectrix by SAR group, BattRE, Hero Lectro, LML Electric, GT Force, Mayuri, Olectra and Hayasa.
An auto industry veteran, Tripathi has donned several leadership roles in the last 25 years across leading companies like Bajaj Auto, Honda Cars, Mahindra & Mahindra, Castrol and Daewoo Motors. In his most recent role, he was associated with Hero MotoCorp as regional head for Africa and Middle East region. During his tenure, he led the brand’s market entry into 18 countries in the region, said the statement.
"We are excited to have Dhiraj on board," commented Electric One founder Amit Das. "I believe that with his strong and diverse auto industry & global business experience, Dhiraj will strengthen domestic business operations and drive international expansion."
Tripathi commands global business experience across emerging markets of India, Africa, and the Middle East region. In the last decade, he led diverse businesses across leading two-wheeler auto OEMs. Prior to Hero MotoCorp, he served at Bajaj Auto as business head for West Africa, where he was accredited with a cumulative export sale of ~two million units and doubling Bajaj’s market share in Nigeria which is the largest exports market for Indian OEMs, according to the company.
Earlier in his career, Tripathi has been the founding team member of Castrol BikeZone, a start-up from Castrol-BP and regarded as the first multi-brand two-wheeler service franchise store chain in India.
"In a short span, Electric One has emerged as one of the fastest-growing franchises with more than 100 stores across 40 cities in 15 states. It’s gearing up for global expansion across South East Asia, Middle East, Europe and Africa" stated Electric One co-founder and chief - brand & engagement Guido Quill, who is a German national.
