Hero launches ‘Where Next?’ campaign to promote a touring motorcycle
The ad campaign features cricketer Virat Kohli and Anushka Sharma
MUMBAI: In keeping with its brand philosophy of exploring the unconventional paths, Hero MotoCorp, a manufacturer of motorcycles and scooters, has launched a new campaign ‘Where Next?’ for its recently introduced touring motorcycle XPulse 200T 4V. The new commercial features its brand ambassadors and youth icons, actress Anushka Sharma and cricketer Virat Kohli.
Known for creating societal impact through compelling narratives, Hero MotoCorp in its new campaign puts the female artist in the primary rider spot, thus representing women in an inspiring character.
The film opens on a beautiful day in the balcony of Kohli and Sharma’s home. Enjoying the weather, Sharma asks Kohli, “Chai ho jaye?”. He agrees assuming it’s a tea session at home, but Sharma suddenly gets up and asks him to join her. Just when Kohli starts moving towards his SUV, she arrives astride the XPulse 200T 4V in sports red colour. She then gestures for him to hop on and rides up the lush green hills towards a little roadside eatery before stopping at a vantage point.
Hero MotoCorp chief growth officer (CGO) Ranjivjit Singh said, “We have been driving the message of equality and the new campaign carries forward our commitment by showcasing women in a primary motorcyclist character. The protagonist follows her heart to gain new experiences and the stylish, XPulse 200T 4V, adds to the expedition by offering a sense of freedom and an unmatched touring experience. XPulse has already built a strong preference among the motorcycle enthusiasts in the country and with its promise of utmost comfort and performance, the XPulse 200T 4V is further growing the community of Xclaners across the country.”
