Mumbai: Hercules, the bicycle brand from the stable of TI Cycles of India has announced its partnership up with Dabang Delhi Kabaddi Club for the Pro Kabaddi League Season 8 as an associate sponsor. The domestic league returned to the field on 22 December after two years.

“As a sport, Kabaddi involves working as a team, coming together, challenging together, fighting together and winning together, all of which fits into the brand vision of Hercules, that of helping India’s youth explore the power of togetherness,” said the brand in a statement.

Through this association, Hercules Cycles aim to reach out to the fans of The Eagles, as the members of the club are fondly addressed, as well as the larger game to encourage the tireless pursuit of dreams.

TI Cycles of India president KK Paul said, “Hercules has always been the bicycle of choice for young boys who wish to discover their spirit of adventure and exploring together with their friends through cycling. In a similar manner, the sport of Kabaddi emphasises team spirit, agility, and focuses on making one’s physique healthier and stronger. With this association, we are on a journey to support that inspiration to pursue their dreams with determination, passion, and swag, relentlessly.”

According to the head of operations and team manager Omkar Prabhu, Dabang Delhi embodies strength, agility, teamwork, and determination, and in a similar manner, TI Cycles are targeted towards adventurous youngsters who choose to explore and embrace the spirit of adventure. With this association, we seek to embark on a journey that inspires the young generation to pursue their dreams and achieve goals with relentless enthusiasm, he added.