Mumbai: Havas Creative Group India, the creative conglomerate of Havas Group India has named Samarpita Banerjee as director of marketing & communications. She will be based out of Mumbai and report to Havas Group India chief marketing officer Pritha Dasgupta.

Banerjee will work across all agencies of Havas Creative Group India, including Havas Worldwide, Havas CX, Think Design, Conran Design Group Mumbai, and Shobiz Havas Experiential. Sneha Pillai Ahuja, senior manager - marketing & communications, will continue to lead corporate communications of Havas Media Group India.

“The complete transformation that the network has witnessed is not just on the back of outstanding business growth but also a result of several industry-first initiatives, like Havas Spark, UN Unstereotype Alliance, Women Who Inspire, Women Bounce Back programme, etc,” said Pritha Dasgupta. “This undoubtedly makes Havas Group India, perhaps the most progressive agency network in India that is deeply invested in making a meaningful difference to the industry and the community at large. With Samarpita coming on board, we will be able to build stronger, more meaningful chronicles around the legacy and the future we are building."

A media professional with over 10 years of work experience, Banerjee is a senior journalist having worked with some of India’s most reputed print and digital media organisations. She started her journalism stint with The Times of India in 2009, before foraying into the advertising and marketing beat in 2015 with Exchange4media’s weekly magazine, Impact. In her last assignment as Business Insider's deputy editor, she set up a new vertical for the publication to bring to life engaging stories from the world of advertising, media, and marketing.

“Having interacted with some of the best global and Indian minds in advertising, marketing, and media over the last six years, I wanted to experience the ad world from even closer quarters," said Banerjee on her new role. "I have been following Havas Group India and its progress work for a long time. When I met Rana and Pritha and heard about the future plans, the new initiatives, and most importantly the progressive culture they are building, I felt like being a part of this journey and building a stronger narrative.”