Mumbai: Harman International, a wholly-owned subsidiary of Samsung Electronics focused on connected technologies for automotive, consumer and enterprise markets, has awarded its PR account in India to 80dB Communications, an integrated reputation management advisory.

80dB Communications will be responsible for developing all PR and external communications programs aimed at showcasing the company’s innovations across its three businesses - automotive, lifestyle and digital transformation solutions.  

Harman started its operation in India in 2009. Today, the company has more than 10,000 employees across India. In line with Prime Minister Narendra Modi’s ‘Make in India’ vision, Harman has invested significant resources in building its R&D and manufacturing capabilities in India, including a state-of-the-art factory in Pune, Maharashtra, that delivers cutting-edge infotainment and audio solutions for Harman's automotive partners.

“We chose to partner with 80dB Communications for their creativity, insights and integrated communications approach. We look forward to working with them to create greater connections and engagement with our stakeholders and share more of our incredible brand stories”, said Harman India & DTS senior director (corporate communications) Jasleen K Makker.

80dB Communications co-founder and Joint managing director Kiran Ray Chaudhury said, “We are thrilled to begin this exciting journey with HARMAN and look forward to this partnership to manage their strategic communications."