Mumbai: Posterscope India MD and Posterscope president APAC Haresh Nayak has quit dentsu International. Along with Nayak, dentsu India SVP & Indeed CSR head Sahil Arora has also announced his departure from the agency. The news of the latest exits from dentsu was confirmed by the network.
It further issued clarity on the OOH businesses being aligned into Amplifi, dentsu’s supply-side management platform, under the leadership of Media India, CEO, Divya Karani, following Nayak’s departure.
In a statement to IndianTelevision.com, the company said, “To stay ahead of the growth opportunities and potential we see for our clients and our teams we are accelerating into dentsu India 2.0. This is crucial to realising our global ambition of becoming the most integrated network in the world, simplifying and transforming our business to deliver greater agility, speed to market, and increased value to our clients.”
Dentsu further added, “As part of this transformation, our OOH businesses will be aligned into Amplifi, our supply-side management platform, under the leadership of Divya Karani, CEO, Media India following the departure of Haresh Nayak. Out of Home advertising is an incredibly important part of the Media environment for dentsu and our clients, and we will continue to grow our market-leading expertise and results in outdoor advertising with a strong and continued focus on innovation, locally relevant solutions, and integration to deliver competitive advantage to our clients.”
The two resignations are the latest in a slew of top-level exits at the network that have shocked the advertising fraternity.
Several senior-level executives have moved out of the network in the last few days, including Isobar COO Gopa Menon, iProspect CEO Rubeena Singh, DAN Performance Group CEO Vivek Bhargava, Isobar's South Asia Group MD Shams Jasani, DAN Programmatic chief data and product officer, APAC, and CEO Gautam Mehra, Taproot Dentsu CCO Agnello Dias, dentsu India CEO, formerly CFO Anand Bhadkamkar, and Taproot Dentsu co-founder and CCO Santosh Padhi.
There have also been a couple of high-profile hires at the network simultaneously. Recently Mindshare’s Vinod Thadani joined as dentsu Media Group chief digital growth officer, and iProspect CEO. Ajay Gahlaut was also onboarded as dentsu Creative India group CCO last week.
Nayak had recently completed thirteen years at the network, having joined Posterscope India in 2008 as managing director. He was elevated to the position of Posterscope’s APAC president last year. Prior to joining Posterscope, Nayak was business director and national buying head at Lintas India (IPG India) for six years.
