Hamdard’s Roghan Badam Shirin brings new campaign to encourage women to glow with confidence

The campaign is conceptualised by dentsu.

Mumbai: Hamdard Laboratories, a progressive, research-based health and wellness organisation unveiled a new campaign for Roghan Badam Shirin, an oil popularly used for glowing skin, healthy hair, a sharper memory, and strong bones.

Hamdard's new campaign encourages women to feel confident in their own skin and believe in self-love. Through the new campaign, Hamdard aims to reach out to young consumers who want to have healthy, clear skin and are conscious of 100 per cent pure and natural ingredients while selecting their beauty products.

Conceptualised by dentsu, the campaign shows young, bold women who are glowing with confidence and aren’t afraid to make life and career choices. Encourage other women to carve themselves into the richness of Roghan Badam Shirin. The 100 per cent pure sweet almond oil enriches the skin with its goodness and gives it an ever-shining glow that goes beyond pretty and beautiful skin.

The campaign message goes beyond physical beauty to address overall well-being and personifies a nuanced perspective of self-confidence in one’s own skin and body. The soon-to-be released film highlighting memory power through the consumption of Roghan Badam Shirin should attract the attention of mothers with young children.

‘Our aim through this campaign is to make every woman love the skin they are in. We wanted to create a world where beauty is the source of confidence, not anxiety. Roghan Badam Shirin is that magical oil that can work on dry skin, and act like a hydrating agent, the vitamin-E-rich almond oil acts like a moisturising oil, Its anti-inflammatory properties help in tightening the skin by penetrating at the deeper levels. Almonds are also considered brain food. Hence, when taken with milk, it helps in boosting children’s memory and relieves constipation. Our memory film will be launched next week, highlighting the product benefit," said Hamdard Laboratories CMO Suman Varma.

"Roghan Badam Shirin stands for purity. It is one of our very trusted products. It is a multipurpose product. We also have Roghan Badam Shirin in capsule format for ease of consumption. It is primarily for people on the go. Hamdard always aims to establish the promise of care in every product . Our new campaign embodies our purpose of caring for and loving the body and mind. Our products are today available across e-commerce platforms in addition to retail outlets," said Hamdard Laboratories chairman & managing trustee Abdul Majeed.

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