Mumbai: Messaging platform Gupshup has unveiled its new brand identity at the Mobile World Congress in Barcelona. The rebranding consists of new logo colors, revised brand look-and-feel, an updated website, and a new tagline that goes, 'One-On-One. With Everyone.' 

According to the brand statement, these changes reinforce Gupshup’s vision of "transforming the future of business-to-customer conversations and commerce through conversational engagement."

“This new brand identity is an evolution of our core vision. We remain committed to helping businesses engage one-on-one with consumers, at scale, through conversations that are both real and human,” said Gupshup co-founder and CEO Beerud Sheth. “We are doubling down on our focus to help more and more businesses drive deeper, personalized conversations with their consumers across the world.” 

The new tagline underscores Gupshup’s brand promise of creating AI-powered, personalised, one-on-one conversations on messaging and voice channels, for businesses and their consumers, across marketing, commerce, and support workflows, said the statement.

With a refreshed colour palette, the overall design language signifies how conversations are intuitive and natural, and how they have become the digital backbone of brand-to-customer interactions, it added.

The brand has retained the salient features of the original logo. The company's concept of programmable messaging is reflected in the '</>' symbol embedded in the two chat bubbles that signify conversations. The idea of smart, programmable messages is foundational to conversational engagement. 

Gupshup’s conversational engagement push has led to triple-digit business growth with 44,000 customers overall, according to the brand. The technology company has raised $340 million in the last 12 months, made two key acquisitions in the last six months, and expanded into 30+ countries across five continents.