MAM

Green Trends Salons expecting 60% footfall in first-month of reopening

Mandates staff to download Arogya Setu app, introduces strict SOP policies

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/06/04/Deepak%20Praveen.jpg?itok=Mv1ekTCG

NEW DELHI: As the country slowly starts taking positive steps towards lifting the Covid2019 lockdown, several states have allowed salon services to resume after two months of stalled operations. However, for an industry that definitely requires human contact to function, there are huge logistical and safety-related challenges to address.

Green Trends Salon COO S Deepak Praveen tells Indiantelevision.com that it is totally geared up to tailor its services fitting the new normal. He says, “We strongly believe that post-lockdown consumers might worry about hygiene and safety. Fortunately for us at Green trends, we have always maintained the highest safety standards and salon operations with stringent SOP processes, and hence easier for us to improve upon our processes.”

The brand has built more than 15 additional SOP processes to ensure a safe salon ambience for the client and employees. While every salon has been geared with additional safety gear and infrastructure the staff has been extensively trained to ensure compliance via nearly 6000 training sessions.

Sharing details about the technical developments, Praveen says, “At Green Trends we are closely working with our technical team from, apart from inputs from government guidelines and consultations with medical experts. The body scanners, PPEs, etc. are sourced from authorised vendors while the sanitizers which are used in salons have been launched by us as ‘green trends professional hand sanitizer’ which was developed by CavinKare R&D.”

Praveen is expecting about 60 per cent footfall compared to the regular footfall at the Green Trends salons in the first month of re-opening.

To ensure that the staff and clients both remain safe, every salon employee would undergo a temperature check every day and will be given a badge with temperature details to wear through the day, to assure the clients. Additionally, for contactless services, every employee will be wearing gloves and using single-use kits for most services. They have also introduced special digital rate-cards.

Praveen adds, “We are moving to a strict appointment-only system and have revamped our salon POS to help create a seamless shift to appointment-based process for customer comfort. We would also be moving to a ticketing system where a client without entry into the salon (i.e. from the door) can scan QR code from outside to know the queue and book appointment directly – thus not having to wait and can come exactly at a fixed time slot.”

The clients will be welcomed with a temperature check, hand and foot sanitizing, and face masks to ensure maximum safety.

The salons have also mandated its employees to download Arogya Setu app on their phones. 

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/Melissa%20Hobley.jpg?itok=bqGnpwwF
OkCupid's digital campaign #AllyOfLove in the times of virtual dating

NEW DELHI: The Covid2019 pandemic has changed the rules of the dating game and so dating apps have had to strategise ways for couples to meet online, converse and also find romance in it. The dating platform, OkCupid recently celebrated pride month 2020 with a lot of conversation-starting campaigns...

MAM Media and Advertising Digital Agencies
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/kan.jpg?itok=lWGr3n-Z
Covid2019 did not upset top brands’ growth: Kantar report

NEW DELHI: According to Kantar’s Brand Footprint 2020 report, brands including Parle, Amul, Clinic Plus, Britannia and Ghadi emerged as the topmost chosen brands in the country in 2019. The report is an annual ranking of FMCG brands based on the Consumer Reach Points the brands scored in a year....

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/neha.jpg?itok=OfKH-kar
Affiliate marketing: The new rage in the post-Covid2019 world

The Covid2019 outbreak has affected the marketing budgets of brands. The situation, despite being difficult, throws up opportunities to be innovative and get aggressive on new-age marketing strategies. While digital marketing has been in vogue for some time now, within this domain, several brands...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/ra.jpg?itok=SUrKM3Go
Shoppers Stop MD and CEO Rajiv Suri resigns

NEW DELHI: Shoppers Stop MD and CEO Rajiv Suri has tendered his resignation for personal reasons, effective 25 August 2020 to pursue a career in a company outside India.  The board of directors of the company at its meeting has accepted his resignation and placed on record their appreciation for...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/opp.jpg?itok=0HLe2TGT
Oppo VP-product Sumit Walia quits

NEW DELHI: Oppo India VP of product and marketing Sumit Walia has put down his papers. Walia joined the company last year April. Prior joining to Oppo India, Walia spent around nine-year stint at Samsung. He had joined the in 2010 as a product manager and left the organisation in 2019 as director....

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/arim.jpg?itok=gEDWIf50
Ola COO & global CMO Arun Srinivas quits

NEW DELHI: Ola COO and global CMO Arun Srinivas has reportedly stepped down from his position. He had joined the company last year. There are reports that senior VP corporate affairs Sanjiv Reddy has also resigned. Prior to joining to Ola, Srinivas was with West Bridge Capital Partners for two...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/chumb.jpg?itok=969v3FUV
Chumbak launches new brand identity

Chumbak, the design-led lifestyle brand, unveiled its new logo today with a digital release. The logo change is part of the larger shift in the positioning of the brand. Chumbak was founded in 2010 by Shubhra Chadha and Vivek Prabhakar with the idea of designing fun souvenirs & collectibles...

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/kinetic.jpg?itok=Eo-SpptO
Kinetic Worldwide launches IOM, an OOH planning tool in the new normal

NEW DELHI: Global player in the out-of-home (OOH) media industry, GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM is Kinetic India’s latest proprietary tool developed fully in-house to help understand audience traffic patterns.

MAM Media and Advertising Out Of Home
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/haldi.jpg?itok=XjQ82KxV
Haldiram's campaign for safe customer experience

NEW DELHI: Haldiram’s has launched #HaldiramsCare campaign to promote social distancing for people visiting their favourite and reliable food restaurant outlet. The campaign has been created by Option Designs and is focused on ensuring customer safety by promoting social distancing on ground level...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required