Mumbai: Edtech company for higher and professional education Great Learning of launched its new brand campaign #NayeZamaaneKiDegree in a bid to create awareness about the new age degree programs in different specializations offered by various universities through their platform.
The campaign is targeted towards freshers and young professionals who are looking for career growth. According to the company, it is a creative attempt to draw attention to the fact that people's lives have changed in countless ways over the years - lifestyle choices, gadgets, lingo etc., but the world of degrees has stayed largely unchanged. But after the formal recognition received to online degrees by UGC under the New Education Policy acquiring the new age degrees has become affordable and accessible, it said.
Great learning offers UGC recognized new age degrees- MBA, MCA, BBA etc. from sever Indian universities, in cutting- edge specialisations like Data Science, Cloud Computing, Digital Marketing etc. "These degrees will help learners acquire industry relevant skills to score lucrative jobs and build successful careers," said the company.
As part of the campaign, the brand has also announced a social media contest for the audience where they are inviting creative minds to submit their version of quirky headlines that would capture the essence of the #NayeZamaaneKiDegree. The brand will also be rewarding some top entries in the contest, which is live on the Facebook, Instagram of the brand.
Speaking about the campaign Great Learning, chief marketing officer, Aparna Mahesh said, “In a highly volatile digital economy, employers are looking to hire talent with industry relevant skill sets, so they can start adding value right from the start. Just the stamp of a degree is not enough, it is important for young professionals to demonstrate a holistic understanding of fundamentals needed for the job. UGC approved online degrees from reputed institutes, supported by tech platforms like ours will ensure a wide number of students across have access to high quality, industry relevant education. With this campaign, we aim to strike a chord with our target audience on the need to choose the right degree for themselves. The response to this campaign has been overwhelming so far. It is great to see the idea of this communication resonate with so many learners across domains and sectors.”
The brand started the campaign across its social media channels- Facebook, Instagram, Twitter and LinkedIn from 1 June.
