Mumbai: Global independent marketing group, Gozoop Group has won the integrated marketing mandate for the DP World International League T20, taking place in the United Arab Emirates. The event commenced on 13 January 2023.
As part of the mandate, Gozoop Group has been focusing their efforts in formulating effective integrated marketing and communication strategy, thereby developing significant relationships and creating engagement with the target audience. With its integrated expertise, the group is responsible for branding and designing communication collaterals, mainline and digital strategy and communication, social media management, mainline communication, performance marketing, influencer marketing, and on-ground content production.
The DP World International League T20 has been a much-awaited tournament among viewers, witnessing cricketing frenzy from around the globe. The tournament is set to witness participation by six teams, namely the Abu Dhabi Knight Riders, Dubai Capitals, Gulf Giants, MI Emirates, Sharjah Warriors, and Desert Vipers.
"Gozoop was born digital but with a vision to be truly integrated. Over the years, we have added talent and capabilities that today makes us a one-stop solutions partner for some of the world’s leading brands. The team at the DP World International League T20 is fantastic, and we look forward to working with them closely to make this league a roaring success globally," commented Gozoop Group global CEO, co-founder Ahmed Aftab Naqvi.
Gozoop Group group director of brand communications Yamini Menon said, "With great understanding and expertise to drive and deliver strategies on a global scale, Gozoop Group is looking forward to making the DP World International League T20 a great success."
In the Middle East, Gozoop Group manages brands like Mashreq, Damac, and Olympic Council of Asia and has previously worked with brands like Majid Al Futtaim, Swarovski, Apparel Group, Ajmal Perfumes, Damas, Landmark Group, Emaar, Noor Oil, and IFFCO Group. In India, Gozoop Group currently works with brands like Dell, Taj Hotels, Tata Steel, Tim Hortons, Saint Gobain, British Council, Ola Cabs, BookMyShow, and Aditya Birla Fashion and Retail, among others.
