GOZOOP group bags integrated marketing mandate for Fit AF

GOZOOP group bags integrated marketing mandate for Fit AF

The agency will look after SEO, media, PR and influencer marketing mandates for the brand.

GOZOOP Group

Mumbai: GOZOOP group has bagged an integrated marketing mandate for Fit AF, a homegrown whey protein brand. The brand aims to bridge the manufacturing and flavour gap existing in the Indian health & fitness industry.

As part of the mandate, GOZOOP group will be enhancing the brand's positioning among the target audience with strategic communication. They will be responsible for optimizing the brand search engine results and digital media capabilities as well as maintaining a consistent voice across media platforms through PR strategies. Leveraging the new age vision and mission of the brand, GOZOOP Group will also ideate and manage influencer led communications to reach out to a larger set of audiences.

With a unique blend of protein and distinguished flavors, the aim is to offer a wholesome fitness regime and be the preferred partner for enthusiasts that live, breathe and speak fitness in a truly Indianised way. Fit AF operates under the parent company Fitride Labs Pvt. Ltd.

Fitride Labs chief executive officer & director Aman Lalwani shared, "We believe that it is an impeccable communication strategy that helps a brand set itself apart in a populated market. It helps in the establishment of a truly distinct image that consumers can relate to. With GOZOOP Group's experience along with their passionate & creative workforce, we are positive that it will be a victorious partnership."