Mumbai: Independent marketing group, GOZOOP Group, has bagged the public relations mandate for Mumbai’s premier destination for shopping, entertainment, and food, Infiniti Mall.

GOZOOP Group will be responsible for building brand awareness, strengthening spokesperson imagery and highlighting the offerings amongst a larger set of target audiences. The agency will also create and implement innovative communication strategies and provide end-to-end media relations support to ensure top-of-mind recall and extensive footfall.

Commenting on the win, GOZOOP Group CEO (India) Samrat Bedi said, “We at GOZOOP place our clients at the core of operations. We believe in understanding the needs or wants of the client and delivering those in a balanced yet effective manner. Infiniti Mall has been one of the most popular retail destinations in Mumbai, and I am sure that with our creative mindset we will be able to help the brand achieve desired milestones.”

A subsidiary of K Raheja Realty Group, Infiniti Mall Andheri was founded in 2004 and Infiniti Mall Malad opened its doors for the first time in 2011. Since then, the mall has been transforming the essence of leisure and entertainment, providing an ultimate retail experience to its customers.