Godrej Five Gardens finds solution to parking woes with First Economy's hoarding

Godrej Five Gardens finds solution to parking woes with First Economy's hoarding

The agency created an innovative hoarding that stood out for a solution-driven approach.

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Mumbai 8th June 2023: First Economy, an agency known for its creative solutions and ROI driven approach, has come up with a hoarding that addresses Matunga’s biggest problem of parking. The hoarding, in OOH communication, for Godrej Properties’ premium project, Godrej Five Gardens, Matunga, emphasizes one of the project's key USPs -- the provision for three parking spaces per apartment. This will solve the issue of Matunga's parking space shortage.

First Economy CEO Jigar Zatakia says, “We are thrilled to have the opportunity to work with one of the most reputed real estate conglomerates in the country. The team at Godrej Properties have been very encouraging and gave us the creative freedom to experiment and come up with innovative solutions to enhance visibility, impact and recall.”

In an era of advertisement overload, it has become increasingly crucial for brands to break the clutter and captivate audience attention. First Economy’s creative team recognized this and created an innovative hoarding that stood out for a solution-driven approach. This insight gave birth to a live-action, immersive hoarding where a car moves into an empty space along with two others, showcasing the ample parking space available at Godrej Five Gardens.

Godrej Properties has always committed to enhancing its residents’ lives and the innovative hoarding represents that value system. The innovative hoarding also positions the brand as an innovative, caring and reliable partner in the real estate sector. The hoarding has created the much-required hype, impact, visibility, and recall for the Matunga property.