Gautam Reghunath, PG Aditiya launch new creative agency Talented

Gautam Reghunath, PG Aditiya launch new creative agency Talented

Ex-Webchutney CEO & CCO believe they can 'fundamentally alter agency biz' with their new venture.

Gautam Reghunath

Mumbai: After a combined 20 years at dentsu Webchutney, the former Webchutney CEO and CCO Gautam Reghunath and PG Aditiya are exploring their entrepreneurial sides with the launch of their new project, Talented. According to the statement, the duo has centred their venture around what they believe has to be the most valued currency in the industry - its talent. 

 Reghunath & PG Aditiya were both homegrown leaders at dentsu Webchutney having started out in 2010 and 2012 respectively.

The new founders said that they have a few 'radical ideas' they believe can fundamentally alter the agency business - including employee ownership and stronger skin in the game relationships with clients.

“We love the agency business. But the world certainly doesn’t need another advertising agency,” Gautam Reghunath & PG Aditiya said, on their new start. “What we believe it does need is a serious re-imagination of the agency experience - both for clients and for the talent in advertising. With Talented, we’re starting-up because we have some ideas that we believe can fundamentally alter what our business means, first for those working in it and then therefore for our clients.”

“We want to build a workplace where what every member of the leadership & its youngest colleagues think and say about the company, are the exact same,” they further added.

The duo further said they hope to create an ambitious, world-class, creative company 'with a big heart' - addressing age-old advertising tropes like pay, work hours, inequity, lack of employee ownership, lack of ESOPs and the industry’s looming irrelevance while at it. “We all know perfectly well what needs to improve in the agency business: we just plan to execute it to perfection. There’s so much we can learn from our friends in tech.”

The founders then went on to add that it’s only natural that the benefits of all of this will flow directly into their work for their clients. “When a client chooses us, we want them to know that we’re committed to putting the sharpest, most motivated talent in front of them. How we operate internally is going to play a huge role in making that happen,” stated the duo, adding, “And at the end of all of this, we just want to do great advertising.”