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Fun88 announces Daren Sammy as brand ambassador

Sammy will be a part of brand films targeting sports fanatics in India.

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Mumbai: Fun88, the sports platform, today announced the signing of Daren Sammy as its brand ambassador. Sammy is a two-time T20 World Cup-winning captain for West Indies with a strong fan following in India and the sub-continent.

As a kickstart to this partnership, Sammy will be a part of a series of brand films targeting sports fanatics in India. The brand films will be a part of Fun88’s upcoming integrated branding and marketing campaign #LagiShart, the platform said in a statement.

Speaking of the association with  Sammy and bringing him on board as a face for the platform, a Fun88 spokesperson said, “Daren is a leader and an inspiration to everyone. His success & contribution in Caribbean cricket is remarkable.  Daren’s fan following in India is huge and our partnership with him is synonymous to our vision of making Fun88 a go-to destination for sports content in India. We are extremely excited about this association and hope that we are able to leverage Daren’s following to take Fun88 to newer heights.”

The cricketer shared, “My relationship with the number 88, which has been my jersey number too, spans over two decades and with Fun88 I see a synergy to make it the go-to destination for sports enthusiasts in India. Having followed Fun88 for a while, I have seen how the platform has evolved over the years. It has celebrated sports and cricket and has brought fans together since inception. I am excited about this association with the team at Fun88 and deeply thankful for being given the opportunity to be its ambassador and face.”

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