Mumbai: Fujifilm India has roped in India’s fitness, health and stylish icon, Milind Soman as their healthcare, wellness, and lifestyle brand ambassador. With the announcement, the actor and model will be representing the brand’s overall philosophy of innovation in healthcare, technology, and lifestyle space.
Fujifilm India recently launched its Instax Mini Evo analog-digital camera in India along with Milind Soman. The new camera is the latest, most advanced addition to the brand’s most loved flagship series Instax Mini, which allows users to shoot and enjoy on-the-spot photo printing.
Going forward, he will be a part of all major brand campaigns by Fujifilm India for medical imaging and instax division, with key focus on health awareness wellness and lifestyle campaigns.
With a brand legacy of over 90 years, Fujifilm has been tirelessly working towards introducing multiple initiatives in the healthcare space in several aspects such as early detection through medical imaging, and preventive healthcare with diagnostics. Additionally, with this strong legacy in the imaging business, the brand has also been committed to introducing technologically advanced products in the lifestyle category with digital cameras and Instax cameras.
Therefore, in line with the overall brand narrative, Milind Soman as a fitness enthusiast and an advocate of a balanced & healthy lifestyle is the perfect representative of the brand, contributing to society with his health and awareness through innovative means, even at 57.
Speaking on the brand’s association with Milind Soman, Fujifilm managing director Koji Wada said, “We are delighted to have Milind Soman as our brand ambassador for our medical imaging and lifestyle divisions. Milind is synonymous with fitness and following a healthy lifestyle and is one of the stylish icons of India. We hope that our association with him will encourage Indians to think about and implement a health-conscious lifestyle and serve as a reminder that fitness can begin at any age. This is a testimony to our philosophy to ‘Never Stop’ our endeavours for a healthier and Better India!”
Talking about his association with Fujifilm India, Milind Soman said, “I’ve always wanted to contribute to making health and fitness an active part of our lifestyle. I’m pleased to be associated with Fujifilm India whose brand values showcase great innovation which applies both to society as well as individuals. On these goals, we are both aligned to pledge for a better and Healthier India, and I look forward to helping more Indians understand the value of a healthy lifestyle going forward.”
Fujifilm India has consistently pushed to improve healthcare diagnostic standards, helping to make the world healthier and better. Fujifilm is committed to providing Indians with the most cost-effective diagnostic technologies available. Its technical and innovative prowess is unrivalled in the business, and with each passing year, it cements its position as the industry's pioneer in medical imaging while still being committed to other diagnostic services. With its ‘Never Stop’ philosophy, Fujifilm India will continue to bring in initiatives that complement Indians’ mental and physical wellbeing.
