FreshToHome kicks off Christmas celebrations with special feast

FreshToHome kicks off Christmas celebrations with special feast

Launches a specially curated selection of Christmas specials.


Mumbai: Kick-starting the Christmas celebrations, FreshToHome, a fully-integrated online brand in fresh fish and meat e-commerce has launched its ‘Merry Feastmas’ campaign extending the festive warmth to consumers.

The brand has introduced specially re-created traditional Christmas dishes from noted chefs for its discerning consumers. The resultant spread uses the freshest meat and seafood with real spices and ingredients to give authentic Christmas dishes.

The newly launched range includes herb roast chicken - a fragrantly spiced whole chicken, prawn gambas - a Spanish styled juicy prawns in a melange of olives, sun-dried tomatoes, and roasted garlic, lamb meatballs - the traditional Swedish meatballs in a tangy gravy, smoked chicken breast - the traditional Christmas meal must have, in addition to other dishes, said the brand in a statement.

Conceptualised and executed by the Creative Agency Action & Co, the films aim to make consumers reach out and order these sumptuous dishes online.

The films showcase the beauty of products in action, filmed in slow motion as they leisurely get cooked. The crackle and swell of a sumptuous whole chicken getting roasted, the flip of the stuffed chicken onto the pan, the glorious curl of the prawns as they cook, the melting butter on the reef cod as it sizzles- all make for glorious visuals which wow and warm the heart and belly.

“During the holiday season, consumers are open to try new dishes and love a great spread on their table. Since European and Continental dishes are difficult to find, we launched our special ‘Merry Featmas’ range which has popular Christmas specials from around the world and consumers can really go forth and conveniently feast to their heart's content,” said FreshToHome co-founder Shan Kadavil. “We intend to add to the festive cheer and provide our customers with an authentic and chemical-free spread of delicacies that they wouldn’t have otherwise been able to source.”

The campaign has multi-pronged execution which includes digital films, social activation, and contests.