Mumbai: The leading food-tech and cloud kitchen company FreshMenu has appointed Jyotishman Deka as chief business officer. Deka will work closely with founder and CEO Rashmi Daga to further accelerate the growth of the brand. Jyotishman comes with over 20 years of experience of working with MNCs as well as startups. 

In his new role, he will look after business expansion, driving overall revenue and growth for the business. FreshMenu has also raised a capital of Rs 50 crore from Florintree Advisors, a growth stage venture capital firm. In the upcoming months, FreshMenu plans on using the new funding to target Rs 200 crore ARR in FY23 and double the kitchen footprint, while scaling its upcoming brands. 

Speaking of his appointment, Jyotishman Deka said, “It is an interesting time for the food tech industry and FreshMenu in particular. I am excited to take this opportunity to drive a customer-focused approach to garner exponential growth for FreshMenu. I believe FreshMenu’s potential is limitless, and look forward to working with the teams to build and fast-track the brand’s momentous growth in the days to come.”

FreshMenu founder and CEO Rashmi Daga said, “We are excited to onboard Jyotishman to our core leadership team as we embark on our next phase. He brings a wealth of experience, skills and best practices from leading companies that we are sure will complement the growth of the company. Together, we look forward to re-energise the Freshmenu brand.”