Mumbai: Fitbit has been named Mumbai City FC's official wearable and wellness partner for the 2022-23 Indian Super League season. Fitbit will now support Mumbai City FC by monitoring their activities with holistic wellness expertise ahead of a season that sees the Islanders return to Mumbai after two seasons.
Mumbai City FC will sport the Fitbit Charge 5 during the Hero ISL season across MCFC social media handles. The partnership will be further amplified across print, digital content, and on-ground branding.
The company claims that Fitbit Charge 5 is the first-ever fitness tracker that features an EDA sensor that helps in keeping a close check on stress levels. Charge 5’s daily readiness score will help the Islanders understand when they are ready to workout, or should prioritise recovery. They will also be able to keep track of their oxygen levels, heart rate, sleep patterns, and more.
Mumbai City FC CEO Kandarp Chandra said, "We are delighted to announce our partnership with Fitbit. We are involved in a sport that is seeing ever improving fitness and wellness levels, not just in India but globally. Fitbit brings immeasurable expertise in not just health but also technology that will support the Islanders in taking one step towards the wellness standards we aim to hold ourselves to at Mumbai City. This partnership is further evidence of the growing commercial pull of Mumbai City FC, and we look forward to a fruitful partnership together."
Head of Fitbit India at Google Alok Shankar said, "We are excited to be the wearable and wellness partner of one of India’s most celebrated football clubs—Mumbai City FC. Mumbai City FC players will be able to benefit from the advanced health and wellness features available on the Fitbit platform. We look forward to having the team wear Fitbit Charge 5 to track their workout and recovery and manage their stress levels smarter during the 2022-23 ISL season."
Mumbai City FC will play Odisha FC in the first home game of the 2022-23 Hero Indian Super League season on October 15 at 7:30 p.m. at their home stadium, the Mumbai Football Arena, after nearly three years.
